DBS Bank ‘Live Fresh’
Synchronised chopping sushi chefs, romantic multiracial couples, businessmen on bicycles, stop motion doves and movers with moves… they’re all in this whimsical little spot for DBS Bank’s launch of the White Card, directed by mingjen.
Aimed squarely at the 20-30something-year-old market, the ‘White Card’ spot envisions an ideal world that would be possible if we all just ‘Live Fresh’.
What we did
- Film Direction