Celcom ‘Storyline’

A Case Study Film for first-of-its-kind Social Care Platform

Storyline is a first-of-its-kind Social Care Platform.

It connects orphans, who derive joy, wonder and inspiration from stories, with senior citizens, who have a lifetime of stories to share but no one to tell them to.

Storyline virtually bridges the huge geographical distances separating these 2 groups. It enables older folk to tell their stories or choose from a range of pre-installed stories in English, Mandarin and Bahasa. The experience is enhanced with music, sound effects and animation.

Institutions in the states of Kuala Lumpur and Selangor in Malaysia have already embraced the platform in its pilot phase. The hope is to one day connect all 35,000 orphanages and 6,000 senior citizens in Malaysia through Storyline.

This was a case study film shot by mingjen and has since helped the agency win a notable number of industry awards.

What we did

  • Film Direction