Malaysian Airlines ‘Journeys’
A brand film for Malaysian Airlines
Life is made up of countless journeys. Some short. Some long. Some, of epic proportions… thus the film starts with these evocative words that hark back to the magic and allure of travel… a new brand strategy from Malaysian Airlines that speaks about the journey not just in a literal sense but as a journey in life and the people who travel that path with you.
This was a brand film for Malaysian Airlines that was developed to launch this new direction. The film brings to life their new tagline that ‘Journeys are made by the people you travel with’.
What we did
- Film Direction