Going Places

Art Direction/Design for Malaysia Airline's inflight magazine

Going Places is the official inflight magazine for Malaysian Airlines.

From Lands Unknown was asked to come onboard to revamp the Magazine to position it as more of a travel lifestyle magazine. We developed a Design Manifesto to guide the design and editorial team in terms of mood and tone. Various design templates were also created as part of this exercise for the team as guidelines to create future issues of the magazine.

Spacious layouts with precedence given to carefully curated gorgeous pictures of travel destinations coupled with elegant typographic play that alluded to the content of the layout were the order of the day. The result was a modern and contemporary travel lifestyle magazine.

Going Places were happy enough with the revamp that we were asked to stay onboard for art directing duties for a further 2 years.

What we did

  • Design Manifesto
  • Art Direction
  • Design