The Swimming Club

The Swimming Club is an eclectic pool bar on the 11th floor of the KL Journal Hotel. Inspired by design cues from a Mid Century Modernist aesthetic with a Tropical Malaysian touch.

From Lands Unknown consulted from day one on naming, overall concept of the bar, mood and tone of communications, identity design, social media campaign, down to the launch party for this project.

Ever since its launch it has quickly become KL’s latest social media darling.

More info coming soon.

What we did

  • Naming
  • Concept
  • Branding
  • Identity
  • Creative Direction